Ideas. Making sense of things.

Ideas. Darle sentido a cosas.

July 25, 2026
25 de julio de 2026
When Legal Wins and the Brand Loses

When Legal Wins and the Brand Loses Cuando los abogados ganan y la marca pierde

A Fender loyalist on why protecting a legacy sometimes means resisting the urge to protect it too hard. I’ve been playing Fender guitars since I was 12 years old. My first one was a Squier Strat that my grandmother probably regretted buying the second I plugged it into an amp. I’ve owned other brands since, […]

Llevo tocando guitarras Fender desde los doce años. Han sido parte de mi vida como músico durante décadas. Por eso, lo que pasó después me hizo replantearme la relación con…
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July 13, 2026
13 de julio de 2026
Your Audience Shouldn’t Need a Translator

Your Audience Shouldn’t Need a Translator Tu público no debería necesitar un traductor

Working in communications ruins presentations for you. You stop watching the slides and start watching the room instead. Who’s nodding, who’s lost, who’s given up and started reading three paragraphs of text while the presenter is talking about something else entirely. Do this long enough and you start noticing the same pattern over and over […]

Explicar una idea no debería ser más difícil que tenerla. Si tu presentación se siente demasiado técnica, demasiado densa o simplemente no está conectando con la audiencia, conversemos…
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July 13, 2026
13 de julio de 2026
The Comfort of Coherent Systems

The Comfort of Coherent Systems La tranquilidad de un sistema que tiene sentido

People often ask why I enjoy theme parks so much. Usually they assume it’s the rides, or the shows, or the fact that I spent part of my career working in them. Those things are certainly part of it, but they’re not the real answer. Some of my favorite days in a park have involved […]

Mucha gente piensa que me gustan los parques de diversiones por las montañas rusas o porque trabajé en ellos. La realidad es otra. Me tomó años entender qué era exactamente…
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July 13, 2026
13 de julio de 2026
We Communicate Before We Speak

We Communicate Before We Speak Comunicamos antes de hablar

I’ve lost count of how many meetings I’ve walked into where I knew something was off before anyone said a word. The slide deck hadn’t been opened. Nobody had started presenting. Sometimes people were still finding seats. But you could feel it. Maybe it was the silence. Maybe it was the way two people avoided […]

He perdido la cuenta de cuántas reuniones en las que supe que algo andaba mal antes de que alguien dijera una sola palabra. A veces basta con unos segundos para…
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July 13, 2026
13 de julio de 2026
When a Brand Changes Without Changing

When a Brand Changes Without Changing Cuando cambia lo que una marca significa

A few months ago, I was seriously considering having my son’s next birthday party at Bricks & Minifigs. If you’ve never been to one, imagine a candy store for LEGO fans. Used sets. Loose bricks. Minifigures. Kids building things together. Adults pretending they’re only there for the kids. It checked all the boxes. I’m not […]

Hace unos meses estaba pensando en celebrar el próximo cumpleaños de mi hijo en Bricks & Minifigs. Tenía todo lo que buscaba. La tienda no cambió. Lo que cambió fue…
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July 13, 2026
13 de julio de 2026
Kindness Is a Communication Strategy

Kindness Is a Communication Strategy La bondad también es una estrategia

Somewhere along the way, we started confusing kindness with weakness. You see it all the time. The manager who thinks being blunt makes them a better leader. The executive who mistakes intimidation for confidence. The politician who confuses screaming for diplomacy. The person on social media who built an entire following by being spectacularly unpleasant. […]

En algún momento empezamos a confundir la bondad con debilidad. Hoy parece que ser un cabrón se celebra como una virtud. Yo nunca me la he creído, y gran parte…
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July 13, 2026
13 de julio de 2026
The Metrics Couldn’t See the Wet Shoes

The Metrics Couldn’t See the Wet Shoes Lo que los indicadores no ven.

I may not work in the theme park industry anymore, but I did my time there. Long enough to understand both the how and the why behind a lot of what happens operationally. Recently, while visiting a major theme park, I was directed into a parking row where one space was clearly the low point […]

Una simple decisión en un estacionamiento de un parque de diversiones terminó recordándome algo que he visto en muchas organizaciones: los indicadores pueden verse perfectos mientras la experiencia de la…
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